CASE STUDY 01
Hitachi Vantara
CRM & Marketing Automation Integration
Industry: IT / B2B
Overview
Hitachi Vantara faced critical integration failures between their Marketo and Salesforce systems, causing inaccurate lead data, high manual workload, and slow response times. Bizcon stepped in to overhaul their entire marketing automation stack.
Client’s Challenges
| Challenge | Description |
| Data Sync Errors | Marketo and Salesforce integration was faulty, causing inaccurate lead data. |
| Manual Workload | High manual effort in lead assignment and follow-up. |
| SLA Delays | Lead response times were slow — up to 1 full day. |
| Lack of QC | No proper quality control system in place. |
| Low Engagement | Limited partner engagement via newsletters. |
Solutions We Provided
| Solution | Description |
| Fixed Data Sync | Resolved issues for 147 MQLs between Marketo & Salesforce. |
| QC Implementation | Built QC process using Wrike to improve data accuracy. |
| Lead Automation | Automated lead routing with Lean Data, reducing manual work by 40%. |
| Workflow Optimization | Cut SLA from 1 day to 2 hours for faster lead follow-ups. |
| Partner Engagement | Created HTML/CSS newsletters to enhance partner communication. |
Results: Before vs. After
| Metric | Before | After |
| Lead SLA | 1 Day | 2 Hours |
| Manual Lead Routing | 100% | -40% Reduction |
| MQL Accuracy | Low | High (243 processed flawlessly) |
| Conversion Rate | Low | 10% (event leads) |
| Sales-Marketing Alignment | Weak | Strong |
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